Transform Lives by Mastering the Mind
Elevate your coaching and build a business aligned with who you truly are. Discover the behavioral change frameworks that turn passion into profit and resistance into results.
Transform Lives by Mastering the Mind
Elevate your coaching and build a business aligned with who you truly are. Discover the behavioral change frameworks that turn passion into profit and resistance into results.
You became a coach to change lives, not to chase clients, hustle 24/7, or feel invisible in a saturated market. But here’s the truth: if you’re exhausted from doing everything “right” and still not seeing your clients get real, lasting results, it’s not your programming.
It’s the missing skill no one taught you: how to coach the mind.
You’re a great coach. You love what you do, you care deeply about your clients, and you work your ass off.
But when it comes to your business? It’s just… fine.
If you’re tired of chasing clients and starting to wonder whether this is really what you signed up for, you’re not alone, and you’re in the right place.
I’m Nili, and after more than 20 years of coaching, I’ve seen this story play out over and over again: brilliant, dedicated coaches who know their craft inside out, but whose business still feels like pushing a boulder uphill.
Here’s the truth: your coaching isn’t the problem, and hustling harder isn’t the solution.
What’s missing are the behavioral change frameworks that turn skeptical prospects into believers, and one-time clients into lifelong transformations.
When you learn to integrate these frameworks, everything shifts. Clients get breakthrough results, word spreads naturally, and suddenly you’re not chasing business, it’s chasing you.
That’s what I teach. Not just how to master these frameworks, but how to leverage them to build a coaching business that’s both profitable and sustainable.
You became a coach to change lives, not to chase clients, hustle 24/7, or feel invisible in a saturated market. But here’s the truth: if you’re exhausted from doing everything “right” and still not seeing your clients get real, lasting results, it’s not your programming.
It’s the missing skill no one taught you: how to coach the mind.
You’re a great coach. You love what you do, you care deeply about your clients, and you work your ass off.
But when it comes to your business? It’s just… fine.
If you’re tired of chasing clients and starting to wonder whether this is really what you signed up for, you’re not alone, and you’re in the right place.
I’m Nili, and after more than 20 years of coaching, I’ve seen this story play out over and over again: brilliant, dedicated coaches who know their craft inside out, but whose business still feels like pushing a boulder uphill.
Here’s the truth: your coaching isn’t the problem, and hustling harder isn’t the solution.
What’s missing are the behavioral change frameworks that turn skeptical prospects into believers, and one-time clients into lifelong transformations.
When you learn to integrate these frameworks, everything shifts. Clients get breakthrough results, word spreads naturally, and suddenly you’re not chasing business, it’s chasing you.
That’s what I teach. Not just how to master these frameworks, but how to leverage them to build a coaching business that’s both profitable and sustainable.
From Competitive Athlete to Industry Pioneer
Grounded in science. Built on resilience. Proven in the real world.
With over 20 years of coaching experience, a background in physical oceanography, and a national championship title in mountain biking, Nili brings a rare combination of precision, power, and perspective. She’s coached elite athletes, led one of Israel’s top CrossFit gyms, and rebuilt her life and business from the ground up after a "perfect storm" of personal and professional loss.
She’s not just teaching mental and behavioral coaching, she’s lived it.
National Cup Champion, 2004 (Mountain Biking)
20+ years of coaching experience: from nervous system optimization to mindset training
Academic background in physical oceanography, systems thinking at its finest
Founded and led a successful CrossFit gym for 10 years
Transitioned to 100% online coaching after COVID, leveraging behavioral frameworks to drive high-impact results
Ready to learn how to tap into the human operating system? Let’s get started.
The Industry Gap
Why Most Coaches Struggle, and What the Best Ones Do Differently
You didn’t become a coach to scrape by. You started this journey to make a difference in your clients’ lives and your own. But passion alone doesn’t pay the bills, and without the tools to create real, measurable change, even the most gifted coaches can stay stuck.
Here’s what the numbers reveal:
Over 68% of individual clients reported having at least made back their initial coaching investment.
2009 International Coach Federation (ICF) Global Coaching Client Study
Most coaches earn far below the $67,800 U.S. average, especially early-career coaches.
U.S. Bureau of Labor Statistics – Fitness Trainers & Instructors, 2023
Coaching clients drop out when self-sabotage isn’t addressed, even if your programming is perfect.
British Psychological Society, “Behavioural Science in Coaching,” 2016
Client acquisition is still the #1 business challenge in the industry.
Forbes Coaches Council, “Top Challenges for Coaches,” 2022
51% of companies can’t measure the impact of their coaching efforts.
ICF Global Coaching Study, 2020
On the flip side:
Organizations with a strong coaching culture are 51% more profitable than their peers.
Human Capital Institute & ICF, “Building a Coaching Culture,” 2016
Retention rates are 50% higher when coaching is involved.
ICF & industry sources; percentage varies by context
Up to 25–95% revenue growth comes from effective client retention strategies.
Harvard Business Review, “The Value of Keeping the Right Customers,” Reichheld & Sasser, 1990
The difference? Coaches who master mindset and behavioral change become unforgettable and irreplaceable.
Real Coaches. Real Growth. Real Results.
Hear from coaches who’ve transformed their business and mindset through Nili’s frameworks.
"I’d been trying to develop my online coaching system for about two years, talking about it, planning it, but never really making progress. When Nili offered to help, I was skeptical. But it happened. Her support system, both practical and mental, is huge. I really recommend you give it a try."
BAR DANIELI
Strength & Conditioning Coach
"Before working with Nili, I was stuck doing things because I 'had to', especially in my work. Her process helped me see what I wanted to change and how to do things my way. She reinforced my belief in myself and pushed me just the right amount. Whoever chooses to work with her will absolutely thank themselves."
GIL VAMOS
Breath & Cold Exposure Coach
"I want to extend a big thank you for your incredible session. Your insights and delivery truly resonated with our members. It was one of those sessions that sparked both deep reflection and practical action. The feedback we’ve received has been overwhelmingly positive."
Property CEO
Business Coaching
"I’d been trying to develop my online coaching system for about two years, talking about it, planning it, but never really making progress. When Nili offered to help, I was skeptical. But it happened. Her support system, both practical and mental, is huge. I really recommend you give it a try."
BAR DANIELI
Strength & Conditioning Coach
"Before working with Nili, I was stuck doing things because I 'had to', especially in my work. Her process helped me see what I wanted to change and how to do things my way. She reinforced my belief in myself and pushed me just the right amount. Whoever chooses to work with her will absolutely thank themselves."
GIL VAMOS
Breath & Cold Exposure Coach
"Before working with Nili, I felt stuck, constantly overwhelmed and unsure how to scale. Her behavioral change tools didn’t just shift how I coached, they shifted how I thought. I now run a sustainable business that truly feels like mine."
Property CEO
Personal Trainer
Your story could be next.
If Your Clients Keep Quitting, It’s Not Your Programming, It’s Their Mindset
Stop losing clients to self-sabotage. Start leading them to sustainable success.
You’ve crafted killer workout plans. You know your anatomy, your macros, your progressions. And still, clients ghost you after a few months, or never get the results they came for. The industry retention average is about 8 months for PT, when it could easily be 2 years or more. It’s not because you're doing anything wrong. You’re just not equipped with the tools that actually change behavior.
Here’s what you’re up against:
Clients drop out not because of you, but because their inner dialogue says they’re not good enough or “they are not cut out for it" or simply give up on prioritizing themselves faced with other life demands without truly understanding why.
95% of thoughts are subconscious, which means your clients’ behavior is mostly driven by patterns they don’t even realize.
Most fitness coaches repeat the same cycle: overdeliver, undercharge, burn out, repeat.
You lose thousands each year in lifetime client value because of poor retention and a poor pricing strategy, not poor coaching.
Now imagine this instead:
You know exactly how to interrupt self-sabotage and help clients rewire their beliefs into better thought patterns
You coach with language that inspires behavior change, not just compliance.
Your business runs on systems that attract the right clients and keep them invested, emotionally, mentally, and financially.
You stand out in a crowded market because your coaching actually works, beyond the reps and sets.
“Studies show that integrating behavioral coaching with fitness training can increase client retention by up to 70%, and boost client results by 300%.”
You became a coach to help people rise. It’s time to rise too, with the frameworks that support both their success and yours.
Services & Core Offerings
Finally, a Coaching System That Honors Your Expertise, and Elevates It
You’re not just a trainer. You’re a transformational leader.
Here’s how Nili helps you step fully into that role.
Each offer is designed to meet you exactly where you are, and take you to where you know you’re meant to be.
Which path is calling you?
This isn’t just Coaching.
This is Evolution.
Step into your full power as a coach, a business owner, and a leader starting now.
When you integrate mindset mastery with business systems, everything changes. Results become consistent. Confidence becomes natural. Income becomes scalable. And the impact?
Exponential.
Here’s what you unlock when you work with Nili:
Mindset & Identity Mastery
Say goodbye to imposter syndrome. Step fully into the role of business owner and transformational coach with the confidence to charge premium prices and deliver.
Sustainable Revenue & Smart Systems
No more chasing clients. Learn how to build client acquisition systems, create signature offers, and scale without burnout.
More Freedom, Less Overwhelm
Design your coaching schedule and client journey to support the life you want, not the hustle you’re stuck in.
Industry Recognition & Influence
Become known for delivering lasting transformation, not quick fixes. Grow your presence, your authority, and your impact.
Deep Fulfillment & Purpose
Rediscover why you started coaching in the first place and experience the satisfaction of knowing you’re finally doing it your way.
“When you change your approach, you change your outcomes. When you change your mindset you change everything.”
This isn’t just Coaching.
This is Evolution.
Step into your full power as a coach, a business owner, and a leader starting now.
When you integrate mindset mastery with business systems, everything changes. Results become consistent. Confidence becomes natural. Income becomes scalable. And the impact?
Exponential.
Here’s what you unlock when you work with Nili:
Mindset & Identity Mastery
Say goodbye to imposter syndrome. Step fully into the role of business owner and transformational coach with the confidence to charge premium prices and deliver.
Sustainable Revenue & Smart Systems
No more chasing clients. Learn how to build client acquisition systems, create signature offers, and scale without burnout.
More Freedom, Less Overwhelm
Design your coaching schedule and client journey to support the life you want, not the hustle you’re stuck in.
Industry Recognition & Influence
Become known for delivering lasting transformation, not quick fixes. Grow your presence, your authority, and your impact.
Deep Fulfillment & Purpose
Rediscover why you started coaching in the first place and experience the satisfaction of knowing you’re finally doing it your way.
“When you change your approach, you change your outcomes. When you change your mindset you change everything.”
Not Just a Coach.
A Movement Maker.
What sets Nili apart isn’t just what she teaches, it’s how she leads, lives, and transforms.
Nili brings a one-of-a-kind fusion of high-performance discipline, deep psychological insight, and real-world business strategy to every coach she works with. She doesn’t just train you to get more clients, she trains you to become the coach who never has to compete over clients again.
Here’s what makes Nili different:
Behavioral Change Expertise
A true specialist in mindset and behavioral transformation, Nili helps you address the real reason clients quit: internal sabotage. Through tools drawn from the worlds of CBT ,NLP, NVC, Motivational interviewing, her own Deconstruct/Reconstruct Framework and more, you’ll learn to coach the brain, not just the body.
The A.Q.U.A. System
A proprietary, psychology-aligned business model that flows like water, qualifying, converting, and scaling your client base effortlessly. No sleazy sales. Just smart strategy, and real lasting results.
The Triple Path Integration
Most coaching programs only address your business or your clients. Nili addresses you too the human behind the hustle. Her method works because it changes your internal world as much as your external results.
Profit Meets Purpose
Sick of the “passion prison”? Nili shows you how to build a premium, profitable business without selling out your soul. This is a strategy for the impact-driven coach who wants to scale and stay aligned.
Tough Love with Total Empathy
Direct. Honest. Empowering. She’ll call out your excuses and call you into your potential. That’s why her clients get real results, fast.
A Wounded Healer Who Walked the Path
From national champion athlete to losing it all and rebuilding from scratch, Nili doesn’t teach theory. She teaches what she lived. That’s why her methods resonate, because they’re rooted in truth.
Values-Driven Alignment
At the heart of Inspire Educate Empower is a code: Curiosity, Extreme Ownership, Radical Honesty, Self-Awareness, Give First, Gratitude, and Vibrational Alignment. Nili helps you align with your highest values, and lead from them.
“Doing it from alignment isn’t optional. It’s the only way it works.”
— Nili Bartov
You don’t need another certification.
You need a shift in how you lead.
ABOUT NILI BARTOV
From Breakdown to Breakthrough: The Story Behind the Mission
Nili Bartov’s journey is more than inspirational, it’s transformational. It’s the reason her work works.
You can’t teach transformation if you haven’t lived it. And Nili has lived all of it.
In the two years leading up to December 2022, Nili faced what she calls "the perfect storm." She lost her marriage of 10 years, nearly lost her business during the pandemic, and then after rebuilding lost nearly all her savings in a devastating fraud. In a matter of months, everything she thought she knew about herself, her work, her path was gone.
But instead of collapsing, Nili surrendered. She slowed down. She listened. And in the stillness, she found clarity.
It was by a frozen pond in a foreign country that her vision crystallized:
business development is the ultimate arena for personal development. And the behavioral, mindset, and identity tools she had once used to win races and run a gym, those were the very tools that now helped her rebuild.
She didn’t just bounce back. She evolved, and she built Inspire Educate Empower to help others do the same.
Her background blends high-performance grit and practical wisdom:
National Cup Champion (Mountain Biking) with a stoic mindset of evolving through challenges and overcoming obstacles.
An academic systems thinker - as a physical oceanographer and marine ecologist trained at analyzing and understanding patterns and connections.
Former CrossFit gym owner who grew and led a thriving fitness community.
Entrepreneur who learned firsthand how to shift from self-employed to true business owner identity in order to grow.
Mentor-seeker who invested heavily in coaching and learned the hard way what not to do, as well as what works, so her clients don’t have to.
She brings values to every decision: Curiosity. Extreme Ownership. Radical Honesty. Self-Awareness. Give First. Gratitude. Vibrational Alignment.
Today, Nili helps fitness and health professionals escape the passion prison where they’re overworked, underpaid, and burnt out and step into purpose-driven, premium-positioned businesses that transform both clients and coaches from the inside out.
Her work isn’t just about mindset. It’s about becoming the person who no longer needs the patterns that were holding you back.
"I saw myself becoming a catalyst for making mindset mastery as common as CPR training. Starting with coaches, spreading through the fitness industry, and eventually reaching far beyond. This wasn't just about building better businesses, this was about elevating human potential on a massive scale."
— Nili Bartov
Mission & Vision
A Mission Born From Rock Bottom.
A Vision Built to Uplift Millions.
Inspire. Educate. Empower. That’s not just a name, it’s a calling.
Nili Bartov’s mission is to empower fitness and health professionals to become transformational leaders who understand the mind as much as the body. Her goal is to make mindset mastery as common as CPR certification.
Her 20-year vision is nothing short of revolutionary: To build a global ecosystem that transforms human potential through education, coaching, and aligned communities. It begins with The ProFit Academy and evolves into LIFE MAP SCHOOL and self-sustaining global communities where values like self-awareness, ownership, and vibrational alignment aren’t just taught, but lived.
Because when coaches rise in consciousness and capacity, so do the clients, families, and communities they touch.
This is more than a business. It’s a ripple effect of aligned leadership.
FREE GUIDE
Coach With Impact,
Live With Freedom.
“Start by mastering your own time, energy, and focus.”
Download the Free Guide:
Time & Self Management for Fitness Professionals: Discover the Inner Compass Navigator approach to peak performance. Learn how to align your energy, psychology, and systems so sustainable success becomes inevitable. This isn’t about cramming more into your day. It’s about designing your time and work around what matters most so you can elevate both your coaching and your business.
Inside you’ll learn:
The 4 pillars of coach self-regulation
How to map your personal energy blueprint for peak performance
The Revenue vs. Energy Matrix for smarter decision-making
Tools for nervous system regulation that boost focus and recovery
Daily and weekly systems to stay consistent without burnout
Ready to Become the Coach You’re Meant to Be?
Break free from the passion prison and step into aligned prosperity.
You’re here because you know there's more impact to make, more freedom to enjoy, more potential to unlock. Let’s find it together. Get your strategy evaluation and start your upward spiral today.
Behavioral Change Specialist Guiding Personal Trainers to Client and Business Success
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